Doha, Qatar, 20 March 2022: Qatar Railways Company (Qatar Rail) and Mall of Qatar signed a naming agreement to grant the naming rights of the Doha Metro’s Al Riffa station as a part of the marketing opportunities offered by Qatar Rail for the business sector in the State of Qatar.
The signing ceremony was held at Al Rayyan Hotel - Mall of Qatar. Mr. Ajlan Eid Al Enazi, Chief of Strategy and Business Development at Qatar Rail & Mr. Emile Sarkis, General Manager of Mall of Qatar signed the agreement in the presence of executives from the management team of both organizations and media representatives. Following the signing ceremony, the attendees visited the Al Riffa Mall of Qatar Metro Station to announce the new name on the digital signage and to take a group photo.
As per the ten-year agreement commencing this year, the new name will be displayed across all signs, directional boards, and screens at the metro stations, inside the train and on the official metro maps.
On the partnership, Mr. Ajlan Eid Al Enazi, Chief of Strategy and Business Development at Qatar Railways Company - said: “We are pleased to grant the naming rights of Al Riffa Station to the Mall of Qatar, one of the most prominent shopping destinations in the State of Qatar. This agreement comes as part of Qatar Rail's strategy to establish and develop longstanding partnerships with the business sector”.
He added: “We believe in the pivotal role that the business sector plays in achieving economic growth, and we on providing unique marketing opportunities and brand positioning for this sector at our networks. The naming rights for stations contribute to enhancing the market position of companies and promote their brand to metro users. We look forward to continuing Working forward with the Mall of Qatar”.
He continued: “Al Riffa - Mall of Qatar station, located on the green line of the Doha Metro, is one of the important and prominent stations in the metro network, as it is directly connected to Mall of Qatar through a pedestrian bridge. The station is also one of the stations that connect to the 2022 World Cup stadiums where it provides direct access to Ahmed Bin Ali Stadium”.
Mr. Emile Sarkis, General Manager of Mall of Qatar, said: “We thank the management of Qatar Rail for establishing the metro that has now evolved as one of the key transportation forms in the country. A key contributor to the sustainable development priorities outlined in Qatar National Vision 2030, the Doha Metro is a great example of smart urban mobility solutions. Our partnership to rename the station will not only add to our brand equity but also make it easier for commuters in accessing the country’s leading retail and lifestyle destination, which is directly linked to the station through an air-conditioned bridge. We are keen to further strengthen our collaboration with Qatar Rail to enhance our visitors experience”.
Mall of Qatar and Qatar Rail have shared a strong legacy of partnership following the opening of the Metro station Al Riffa. Building the air-conditioned bridge has been much appreciated by the public, who can access the mall comfortably without the trouble of passing at intersections or external roads, to be the only mall in Qatar that is directly connected to the metro station.
The opening of the Doha Metro Green Line in December 2019 was an important step in enhancing the attendance of visitors and shoppers to Mall of Qatar, as it carries passengers from various metro stations in Doha to the Mall. It also provided football fans with a comfortable means of transportation while attending the matches at Ahmed Bin Ali Stadium, which will be one of the stadiums hosting the 2022 World Cup Qatar.
Doha, Qatar, 18 March 2021: Mall of Qatar is celebrating Mother’s Day by giving mothers and their families a chance to get valuable prizes in a photography contest.
Running until March 22, the contest allows visitors to capture their photo at the Mother’s Day photo booth at the mall, share it on their Facebook or Instagram accounts, and get the chance to win valuable prizes. Prizes include a...
Doha, Qatar, February 2, 2021: Mall of Qatar welcomes football fans at the Oasis to watch FIFA Club World Cup 2021 taking place in Doha from February 4 to 11 in Education City and Ahmed Bin Ali (Al Rayyan) Stadiums.
The Nation’s Mall offers its visitors the best opportunity to live the excitement by watching the matches on the giant screens at the 360 degrees Oasis stage, giving them an ideal...
The Nation’s Mall activity is held under the theme “People live when people give”
Doha, Qatar, January 23, 2021: Mall of Qatar hosted the blood donation campaign 'Qatar, in our blood," organized by Hamad Medical Corporation (HMC) last Thursday.
The HMC Blood donation is part of the national campaign "Qatar, It’s in our Blood" aimed to encourage...
Three prizes in three categories and three ‘People’s Choice’ awards by voting on the social media platforms
Doha, Qatar, January 16: Mall of Qatar has concluded the National Day School Art Competition held during the National day and embraced students from 16 different schools in Qatar. The winners in the competition were announced yesterday, with winning students received valuable...
Last chance to win one of the last two remaining cars on January 14
Doha, Qatar, January 9, 2020: Mall of Qatar management handed new batch of cars to the winners of "Pick and Choose" shopping festival, including the first grand prize car.
Shoppers still have the opportunity to win one of the last two cars this week, as...
Amir Cup Final to be Broadcast and Raffle Draw for the "Pick and Choose" shopping festival to be held
Doha, Qatar, 16 December 2020: Mall of Qatar is marking Qatar National Day with a series of cultural and entertainment activations that celebrate the spirit of the nation and its people, all while taking precautionary measures to maintain the safety of...
Doha, Qatar – Dec 13, 2020: Mall of Qatar, Qatar's favorite destination for shopping, dining and entertainment, celebrated its fourth anniversary marking four years of great achievements.
Since its launch in December 2016, Mall of Qatar has accomplished colossal success, cementing its position as one of the preferred destinations in Qatar and the region.
Addition of 10 weekly prizes allowing customers win Mall of Qatar Gift Cards
Doha, Qatar, December 1, 2020: Mall of Qatar management handed today four new cars to the winners in the "Pick & Choose" shopping festival, in a special handover ceremony attended by Mall of Qatar management team along with media representatives.
The lucky winners took...