Doha, Qatar, February 2021: Mall of Qatar launched its winter campaign to educate children and adults on the importance of the environment and the impact of global warming on our lives and the arctic animals alike. The campaign comes under Mall of Qatar's social and environmental responsibility programs that aim to raise awareness of the community and encourage them to take positive actions towards our environment.
The campaign targets children and families and aims to educate them on important topics, including the environment and saving wildlife. The oasis area in the Mall was decorated with a landscape that simulates the arctic's actual wildlife, where snow and animals such as polar bears, penguins, dolphins, and squirrels are displayed. Visitors can scan the barcode next to each installation to access extensive English and Arabic information to know more about the risks and challenges and the impact of global warming on life on the plant.
Preserving the environment is at the core business of Mall of Qatar. In this campaign, the Mall reaffirms its vital role in educating the new generations on essential topics and raising awareness of critical cases, thus maintaining its position as a destination for edutainment in a safe environment.
Emile Sarkis, General Manager, Mall of Qatar, said: " Mall of Qatar has a wide corporate social responsibility agenda and programs which spot the light on several important causes and topics of positive impact on kids and parents. Recently we organized the school art competition, and the Flag Museum on the National Day, and now the ‘Winter Village’ concept which aims to increase awareness of the environment and global warming that are important factors in our lives. We are delighted to shed light on such issues creatively and engagingly, which help children and adults increase their knowledge and encourage them to take actions".
Besides, Mall of Qatar launched a social media contest requesting the Mall visitors to share their photos of the campaign, with the best photos to win Mall of Qatar Gift cards at the end of the campaign.
Due to the high turnout of visitors, the winter village at Mall of Qatar is extended until 20 February. It is an ideal platform, especially for children, to know more about one of the most important and critical topics threatening our planet and wildlife. Through such initiatives, the Nation’s Mall play an important role in engaging, enabling new generations of environmental advocates who will be the leaders of our future.
The Snoonu Arena at MOQ: Where Football, Fun & Community Come Together
Snoonu, Qatar's leading super-app, and Mall of Qatar (MOQ), the country's premier shopping and lifestyle destination, have launched the Snoonu Arena, Qatar's most vibrant and immersive fan zone experience for the FIFA World Cup 202. This unmissable celebration of football, community and entertainment will take place across multiple areas of Mall of Qatar throughout the entire tournament, positioning Mall of Qatar as the country’s home of World Cup fan experiences.
Open daily and completely free of charge, the Snoonu Arena invites fans of all nationalities to gather, cheer, play, eat, shop, and create unforgettable memories, all in one spectacular venue. To attend, visitors simply need to register through Snoonu City, driving even greater engagement with Snoonu's award-winning platform.
A FAN ZONE LIKE NO OTHER
Spread across the ground floor and first floor of Mall of Qatar, the Snoonu Arena is designed to deliver an unparalleled World Cup atmosphere. Key features include:
Two dedicated Activation Areas across both floors, packed with games, challenges, and football-themed competitions for all ages
Two interactive Walls of Wishes, where fans write and display their messages of support for Qatar's national team, creating a powerful, picture-worthy installation that grows throughout the tournament
Live match screenings on the Oasis Stage mega screens broadcasting all FIFA World Cup 2026™ matches officially via BeIN Sports in crystal-clear quality
Comfortable, branded seating areas that bring the stadium atmosphere right into the heart of the mall
A full program of stage entertainment, trivia nights, interactive games, and live performances throughout the tournament
CHEER, PLAY, WIN & SHOP
The MOQ & Snoonu Arena is designed to be more than a viewing experience, it is a full-day destination. Visitors can expect:
Generous distribution of Snoonu vouchers, wallet credits, and exclusive giveaways from Mall of Qatar merchants throughout every event day
Play-and-win activations and skill challenges with real prizes up for grabs
World Cup Trivia Nights hosted live on stage, with teams competing for exciting rewards
Access to all of Mall of Qatar's dining, retail, and leisure offerings, making each visit a complete day out for the whole family
AMBASSADORS & INFLUENCERS JOIN THE KERMESSE
Snoonu has assembled an exciting roster of Qatar's most prominent ambassadors and influencers who will join the fan zone experience throughout the tournament. Expect weekly content creators, sports personalities, and lifestyle icons to bring the excitement to life, both inside the arena and across social media, making the MOQ & Snoonu Arena the most talked-about destination of the World Cup season.
CELEBRATING ALL NATIONS
While the MOQ & Snoonu Arena is a proud home for cheering on the Qatar national team, it is equally a celebration of the beautiful game in all its global diversity. Fans from every participating nation are warmly welcomed to bring their flags, colours, and passion, joining a shared community of football lovers in the heart of Doha.
HOW TO PARTICIPATE
Entry to the MOQ Snoonu Arena is completely free. All visitors are required to register in advance through Snoonu City - Snoonu's event and ticketing platform - to secure their spot. Registration takes just seconds and ensures every fan gets the best possible experience.
